|The Force Awakens Movie Poster at Disney Hollywood Studios|
- courtesy darthmaz314.com
In this instance, one of the billboards showcases the upcoming release of Disney's newest acquired property, Lucasfilm. It is no exaggeration to say that the creative, financial, and pop culture futures of Disney are all currently riding on the box office success and fan acceptance of the latest chapter of the Star Wars saga. The trail of breadcrumbs that JJ Abrams and Lucasfilm have sprinkled out for fans to follow over the last two years appears to lead to an epic blockbuster, destined to revive the franchise and win back legions of the Star Wars faithful disenchanted by the prequel trilogy. Only time will tell. The anticipation has reached a fever pitch. The marketing and promotion waves are cresting and appear to be poised to crash down hard, swallowing up everything in their path as the film's premier approaches. What was once a three year wait, anchored by the announcement that after purchasing Lucasfilm, Disney would revive the film franchise, has now entered its final month. Strap yourselves in. It ought to be one hell of a ride.
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